Protecting the tropical rainforests
We’re a brand on a mission. Join our quest for a better world.

We’re at a turning point.

Our forests are disappearing at an alarming rate – when trees are cut down, all of their stored carbon is released back into the atmosphere worsening climate change and destroying biodiversity. This clearance and removal of wild forest is known as deforestation. We need to halt this development – and the time to act is now.
Forests cover more than
30% of the earth’s lands
40 football fields of tropical forest is cut down every single minute
Deforestation contributes with 10% of global greenhouse emissions
We’re at a turning point
Clearance of rainforest

“If the current rate of deforestation continues,
it will take less than 100 years to destroy all the rainforests on the earth.”

Forests cover more than
30% of the earth’s lands
40 football fields of tropical forest is cut down every single minute
Deforestation contributes with 10% of global greenhouse emissions
buy true gum = protect trees

Our promise – protect
through packs.

Did you know? Every single time you buy a pack of True Gum, you automatically help protect wild rainforest and combat climate change. Doing good has never been easier.
so how does it work?
Part of earnings is
passed on to stand
for trees
Earnings to
true gum
Empower stand for trees to protect
and save endangered rainforests
across the world
Buy a pack
of true gum in
store
1. Buy a pack of true
gum in store
2. Earnings to
true gum
3. Part of earnings is
passed on to stand for
trees
4. Empower stand for trees to
protect and save endangered
rainforests across the world
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tru-egum
Every time a true gum pack Is sold,
part of the profit is passed on to forest conservation initiatives, run by trusted partners who focus on getting money to the actual projects, and not to into their offices. Every 3rd month we donate the money generated to our partner Stand For Trees, in return receiving detailed progress reports and documentation.
Protecting the tropical rainforest of southern cardamom
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Creating maximum impact in one of Asia’s largests forests.

Today, we’re actively supporting and protecting the wild rainforest of Southern Cardamom. An area that consists of 497,000 hectares of tropical rainforest – a global biodiversity hotspot, regarded as one of the planet’s highest conservation priorities.
The Southern Cardamom forest is threatened by:
illegallogging
Illegal logging for high-value
timber and industrial use
fuel
Fuel for Cambodia’s garment
and clothing factories
Deforestation for land sales
southern-cardamom
Southern cardamom forest
The Southern Cardamom forest is threatened by:
illegallogging
Illegal logging for high-value
timber and industrial use
fuel
Fuel for Cambodia’s garment
and clothing factories
Deforestation for land sales
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forest
Southern cardamom forest
if tropical deforestation were a country,
it would rank third in co2 emissions.
chart
We can’t stop climate change without ending deforestation.

Protecting more than trees.

Through our donations and together with our partner we work to:
tree
Save local trees, effectively reducing carbon emissions
elephant
Protect more than 50 local endangered animal species such as the Asian forest elephant, sun bear, pilated gibbon monkey and the clouded leopard
scholarship
Provide scholarships to some of the 16,000 local inhabitants, expanding community-based projects which can help reduce deforestation
local
Empower local rangers to patrol and protect the amazing forest
Asian forest elephant
Forests are incredible places because they store far more than just carbon. They host wildlife, support communities, and maintain ecosystems. And we have to make sure to protect all those things, too.
Through our donations and together with our partner we work to:
tree
Save local trees, effectively reducing carbon emissions
elephant
Protect more than 50 local endangered animal species such as the Asian forest elephant, sun bear, pilated gibbon monkey and the clouded leopard
scholarship
Provide scholarships to some of the 16,000 local inhabitants, expanding community-based projects which can help reduce deforestation
local
Empower local rangers to patrol and protect the amazing forest

Okay, let’s get specific!

This is exactly how we’ve helped so far.

Reduced carbon emissions

Reduced carbon emissions by 3,524 tonnes (1st year)

Funds for protecting the forest

Provided funds to a local team of 98 rangers and 25 anti-poaching members, who protect the local forest and the diverse wildlife

Provided scholarships

Helped provide scholarships to local children through a community fund
Reduced carbon emissions
Reduced carbon emissions
by 3,524 tonnes (1st year)
Funds for protecting
the forest
Provided funds to a local team of 98 rangers and 25 anti-poaching members, who protect the local forest and the diverse wildlife
Provided scholarships
Helped provide scholarships to local children through a community fund
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forest
img-locals

Meet our partner.

We are driving actual change
We want to work with partners that bring transparency and necessary local know-how to the table. And in Stand For Trees we have found just that.

Stand For Trees’ mission is to halt deforestation by empowering individuals and organizations to take real action to stop forest loss: the number one cause of species extinction and second-leading cause of CO2 emissions globally. Because payments are made only after results have been verified by independent auditors, supporting REDD+ means buying into success – and we’re pleased to contribute to this.

Want to donate directly to stand for trees?
Donate Now