A Sticky Situation...
If you look at any street, chances are you’ll see these marks
...that’s chewing gum. Old chewing gum, and it’s probably been there for years.
This gum is the second most common form of litter in the world
...and generates around 100,000 tonnes of global waste a year.
The microplastics from waste gum can reach the oceans, where sealife can consume it. That way, it makes its way into our food chain.
The plastic polymers in this gum are the same as those found in car tyres and plastic bottles. That means the gum can’t biodegrade, so it sticks to our streets forever.
We think our world deserves better
Goodbye plastics, hello plants!
Well, we are starting at the core, by going 100% plantbased, from our gum to our flavours.
Plastic-free, eco-friendly packaging
We've also said a big NO THANKS to plastic packaging (the ones traditional gums use). Instead, we use cardboard boxes illustrated using inspiration from our natural ingredients.
Changing chewing gum, for good.