See our whole eco-friendly assortment


We are True Gum – the ones revolutionizing the chewing gum industry since 2017. In the beginning, it was just the four founders – Peter, Morten, Jacob and Zabrina – on a mission to produce a seriously tasty alternative to chewing on plastic. Compared to the day we started, we now have ten times more employees and produce twenty times more chewing gum a day. So many more people have found us and are embracing our planet-friendly products, and we love that!

When we realized that most conventional gum in supermarkets contains plastic, we decided to do things differently. Like totally different. True Gum is made with sap from gum trees, all-natural flavours and plant-based sweeteners. It is not only plastic-free and vegan but also sugar-free and free from aspartame and palm oil. It is possible to produce great gum without all the nasty and unnecessary synthetics. Today, we carefully craft each piece of True Gum in our own little eco-friendly factory running on green energy right outside of Copenhagen, Denmark. 


After successfully launching our plastic-free gums, we felt like the world of mint pastilles could use a revamp, too. We took the very same attitude that we used with our eco-friendly chewing gum and used in our plant-based pastilles.

True Mints contain all-natural flavours and plant-based sweeteners. They are vegan certified and contain no sugar, no aspartame, or other nasties. We also wrap them in eco-friendly packaging. 


We offer a big variety of seriously tasty plastic-free chewing gum and plant-based pastille flavours. If you’re more of a chewer, you can pick between the all-time classic True Gum Mint, delightful True Gum Raspberry and Vanilla, lively True Gum Ginger and Turmeric, soothing True Gum Liquorice and Eucalyptus, sweet and sour True Gum Lemon, the ultimate fresh True Gum Strong Mint, woody True Gum Cinnamon or the smile-friendly True Gum White.

If you’re a total mint pastille person, you have five flavours to choose from that will leave a fresh feel in your mouth. Go for the ultimate classic True Mints Fresh Mint, the perfectly rounded sweet tooth cure True Mints Cherry, the mellow crowd-pleaser True Mints Blackcurrant, or the zesty and citrusy True Mints Orange! For the true taste of summer, go for the limited edition natural watermelon flavour of True Mints Watermelon's webshop has the widest selection of our products. You can find all our flavours in our page, from 2-packs to 24-packs and mixed taster packs. We occasionally also produce exclusive products and limited edition runs that we only sell on our webshop and nowhere else. If you’re hoping to be among the first people to try our new launches, is your best bet. We deliver EU-wide and promise to ship within 24 hours.